THE DRIVING FORCE
In the bustling metropolis of Mexico City, where time and space are precious commodities, Mueve Ciudad sought to revolutionize the parking experience. They envisioned a solution that would not only simplify parking payments but also empower citizens to reclaim their valuable time.
OUR STRATEGIC LENS
We embarked on a journey to transform Mueve Ciudad into "Creators of Time and Space." Our strategic approach involved developing an intuitive mobile app that would become the central hub for all parking-related needs. This app would not only streamline payments but also provide users with real-time information, personalized recommendations, and a seamless parking experience.
TRANSFORMATIONAL OUTCOME
Within a mere 10 weeks, the app tripled the user base that had been acquired with the prepaid card over 24 months. This rapid adoption translated into a significant shift in user behavior, with at least 10% of transactions migrating to the app within three months. Moreover, the app's digital-first approach contributed to a 17% reduction in paper printing, promoting eco-friendly practices.