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PARKING MADE SMARTER

Mueve Ciudad, a forward-thinking parking platform in Mexico City, wanted to revolutionize how people park in their bustling city. They needed a user-friendly solution that streamlined payments, reduced reliance on outdated technology, and improved the overall parking experience.

  • CLIENT MUEVE CIUDAD
  • INDUSTRY

    FINANCE & MOBILITY

  • CATEGORY

    Digital Transformation

THE DRIVING FORCE

In the bustling metropolis of Mexico City, where time and space are precious commodities, Mueve Ciudad sought to revolutionize the parking experience. They envisioned a solution that would not only simplify parking payments but also empower citizens to reclaim their valuable time.

OUR STRATEGIC LENS

We embarked on a journey to transform Mueve Ciudad into "Creators of Time and Space." Our strategic approach involved developing an intuitive mobile app that would become the central hub for all parking-related needs. This app would not only streamline payments but also provide users with real-time information, personalized recommendations, and a seamless parking experience.

TRANSFORMATIONAL OUTCOME

Within a mere 10 weeks, the app tripled the user base that had been acquired with the prepaid card over 24 months. This rapid adoption translated into a significant shift in user behavior, with at least 10% of transactions migrating to the app within three months. Moreover, the app's digital-first approach contributed to a 17% reduction in paper printing, promoting eco-friendly practices.

LOOKING AHEAD

Mueve Ciudad is poised to become the leading provider of integrated urban mobility solutions in Mexico City. By leveraging data and user feedback, they can continue to optimize the app and expand into new service offerings, such as electric vehicle charging stations and smart city initiatives.

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