B2C APPROACH
Digital Transformation + Branding
MIKEL'S
DATA-DRIVEN DREAM TEAM
Dormimundo knew their sales team was key to their success, but they needed a way to improve performance and keep their best people. The challenge: use data to understand what made their top salespeople so successful and create training to help everyone achieve those results.
- CLIENT DORMIMUNDO
- INDUSTRY RETAIL
- CATEGORY
Business Transformation
THE DRIVING FORCE
Dormimundo, a leading provider of sleep solutions, recognized that its sales force played a pivotal role in driving business success. They sought to identify key traits and behaviors that contributed to high performance, enabling them to optimize recruitment, training, and development strategies.
OUR STRATEGIC LENS
We embarked on a mission to empower Dormimundo with data-driven insights into their sales force. Our approach involved creating a sophisticated data model capable of analyzing numerous variables and detecting patterns that differentiated top performers. We also instilled a data-driven culture within the organization, encouraging informed decision-making at all levels.
TRANSFORMATIONAL OUTCOME
Our analysis revealed four distinct groups of salespeople, each with unique strengths and areas for improvement. Based on these insights, we recommended targeted training programs and action plans to enhance productivity. The results were remarkable: within three months, individual sales increased by 15%, and talent retention improved significantly.
LOOKING AHEAD
Dormimundo can continue to refine its data model and integrate it with other HR and sales systems. By leveraging predictive analytics, they can identify high-potential salespeople, personalize training programs, and optimize sales strategies for continued growth.
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